Search Engine Optimisation is one of the Tools used for Emarketing, Search Engine Optimisation (SEO) can be defined as :-

"Making it possible for the web-site owners to have their web-sites listed among the top rankers on major 'Search Engines' when someone searches for the keywords or combination of keywords associated with the business of/services provided by the Client."

Before detailing the process and intericacies involved in 'Search Engine Optimisation' we must know what are 'Search Engines'

Search Engines are basically a directory of web-sites - containing the various details about each of the web-site in their database. Search Engines ranks different web-sites/portals on the basis of different criterias and they keep on updating the ranks of different web-sites depending upon the changes in these criterias and search engine algorithms(the factors which affect the rankings of different web-sites).

Search Engines are basically of three types:-
- Crawler based - these search engines use spider applications which goes on each and every web-site - it saves the content available on each page along with the URL of that page and goes on and on, it goes to all links available on that site broken links stops this process - (Broken Links Can Hamper Your Search Engine Listings).
- Manually Operated - These are just like the other business directories which are maintained by their men - you need to submit your web-site on your own or through some application to get listed on these Search Engines.These Search Engines does not allow you to submit a huge content - you need to submit only a summary of about the business you are related with and services you offer.This kind of search engines have different criterias for ranking the web-sites.
- Hybrid - This kind of Search Engines use both of the above mentioned methods for ranking the web-sites.

To Secure a better Search Engine Listing you need to take care of the following factors:-

-- The Content of the web-site -- the content of your web-site must be better focused on the main objectives of your e-business and the services you offer and how your services can benefit the visitors of your web-site.This will help you not only in attracting more visitors to your site but also in promoting re-visits and retaining the existing clients.

-- Link Popularity -- availability of your web-site links on other major web-sites helps in securing better search engine listings.

-- Web Design -- These days most of the web-site owners wants their web-sites and portals to have an attractive looks to make their web-sites eye catchy.Use of frames, flash animations in place of textual content, excessive use of java script, not using textual hyperlinks(they use images and make these images links to other pages - Crawler based Search engines find it difficult to trace these links) - is highly against the requirements to have a better Search engine listings.

-- Optimisation of the Textual Content of your web-site -- there must be optimal use of the keywords you are concentrating on to target the customers searching for those keywords.Optimal use does not mean spamming the web-sites textual content with irrelevant content.This can help in bringing the visitors to your site for the first time but they will discard your web-site right away.

-- Your Domain Name -- If some one is serching for a specific key word suppose "ASP Programmer" - if you have any of these two keywords in your domain its very much possible that you will be among the first 20 listings. Having a keyword in your domain does not guarantee a better search engine listing but existence of targetted keywords in your domain can help you in securing better search engine listings.

-- There are lots of other factors that affect your search engine listings - for futher discussion please feel free to contact us